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Laver Cup

Updated: Sep 15, 2020

What makes the Laver Cup appealing to fans?

Tennis at the highest level is one of the most isolating career choices one can choose. Each match being a two to five hour long act of solidarity entailing problem solving, a whirlwind of emotions, and an internal battle within one’s self. All of this is experienced alone. No teammates and no coaching. This is in large part is what makes tennis as much about mental toughness and fortitude as it is physically draining. The most physically gifted players coming up on tour have learned quickly how tough it is to mentally overcome the hurdle that is the Big 3, to secure a major title.

The Laver Cup offers players and fans a different experience. It enables the players to discuss strategies and coach each other on court, celebrate together, and for once feel part of a team. It’s one of the few times they have “teammates.” The event almost resembles a college match-like atmosphere.

Trailing one to zero after Dominic Thiem beat Denis Shapovalov in a third set super tiebreaker, Team World needed a lift to get back on track. American Jack Sock was up next against Italian, Fabio Fognini. Sock was looking for his first singles win since Nov. 2018 and seemed to embrace the Laver Cup matchup against Team Europe. He captured a much needed two-set upset over the eleventh ranked player in the world. A little different environment and energy around the match turned out to be all Sock needed. Sock’s confidence was evident on the court and he seemed to enjoy himself for the first time in awhile.

Other than seeing Sock’s emotions, the coolest part of the match might’ve been seeing Rafael Nadal and Roger Federer coach up Fabio on a changeover. Roger could be heard telling him:

“no more negativity….only positives (emotions). You cannot be frustrated and think something bad is going to happen. Keep working.”

Getting access to that exchange and witnessing Team Europe build that camaraderie is a big reason why this exhibition event is so appealing to fans. It is the Ryder Cup of tennis.

Looking to hit the court with Laver Cup gear?

You are in luck!

Available starting today, Roger Federer’s Limited Edition Laver Cup racquet.

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